Press Release: All-Island report finds young people exposed to high levels of gambling marketing across sport and media

7.10.24. Centre member Prof Aphra Kerr, with Maynooth University and Ulster Universty, have released a press release and their findings from the YouGamSI project. The research reveals the level of gambling marketing and advertisements aimed at young people in both the Republic and North of Ireland.

New research published by Maynooth University and Ulster University has found that young people who live on both sides of the border in Ireland are exposed to extremely high levels of gambling marketing when viewing some national and international sporting events.

The report also finds that traditional advertising is only a small part of the marketing strategy around sporting events. Companies increasingly use social media video highlights to draw young people into gambling promotions.

View the full press report below.

Gambling report press release 04.10 2024 final