Naoise McNally is a PhD Researcher at ML-Labs (SFI Centre for Research Training in Machine Learning) and the School of Information and Communication Studies at University College Dublin, under the supervision of Dr. Susan Leavy and Dr. Marco Bastos. She has over 15 years experience founding and leading start-ups in the tech industry in Ireland, specialising in the areas of digital publishing, online marketing and multi-sided advertising platforms. Her research centres on social media recommender systems, examining questions of algorithmic governance with a focus on methods of investigating systemic risk.