Dr. Victoria O’Meara is a Lecturer of Digital Media in the School of Arts, Media and Communication at the University of Leicester. Her research examines how platforms are reshaping work and cultural practices, and the emergent social challenges of algorithmic media environments such as online abuse, harassment, and misinformation. Prior to her current role, she held a Postdoctoral Research Fellowship at Royal Roads University. She is an ongoing research collaborator with the Social Media Lab at Toronto Metropolitan University and a co-founder of the Digital Public Interest Collective.

Select publications:

O’Meara, V., Hodson, J., Gosse, C., & Veletsianos, G. (2024). Invisible, unmanageable & inevitable: Online abuse as inequality in the academic workplace. Journal of Diversity in Higher Education. https://doi.org/10.1037/dhe0000545

O’Meara, V. & Hodson, J. (2024) “This is my house!”: Producing and protecting intimacy in the platformed cancer community. Topia: Canadian Journal of Cultural Studies.

O’Meara, V., Hodson, J., Jacobson, J., & Gruzd, A. (2023) Just being a bit bitchy: The gendered valences of online anti-social behaviour on Tattle Life. Proceedings of the 57th Hawaii International Conference on System Sciences. https://hdl.handle.net/10125/107233

Gruzd, A., Hodson, J., Jacobson, J., Mai, P., O’Meara, V., & Soares, F. B. (2023). The state of anti-social behaviour on social media: A census-balanced survey about anti-social behaviour on social media [Report]. Social Media Lab. https://ualresearchonline.arts.ac.uk/id/eprint/20739/1/SocialMediaLab_AntiSocial_Report_Nov1_2023.pdf

Hodson, J., O’Meara, V., Thompson, C., Houlden, S., Gosse, C., & Veletsianos, G. (2022). “My people already know that”: The imagined audience and COVID-19 health information sharing practices on social media. Social Media & Society, 8(3). https://doi.org/10.1177/20563051221122463

O’Meara, V. (2019). Weapons of the chic: Instagram influencer engagement pods as practices of resistance to Instagram platform labour. Social Media & Society, 5(4). https://doi.org/10.1177/2056305119879671

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